016: The Rewards of Brand Integrity with Shannon Joy

What does it mean to stick to your guns, especially when your business, livelihood, and reputation are at stake?

This week’s guest is Shannon Joy, the executive producer and host of the Shannon Joy Show—broadcasting daily on WHAM 1180 and WKAL 1450AM in Upstate NY.

Shannon shares how she found great success in building her audience as a conservative talk radio host. Then the Trump phenomenon happened and she was forced to decide: jump on the bandwagon and ride the wave, or tell the truth as she understood it, jeopardizing everything she worked so hard to build.

Shannon offers insights on:
– building an audience
– remaining true to your brand
– the power of customer relationships
– selling a politically charged product
– why brand authenticity matters

Make sure to visit her website where you can learn more about Shannon and her show.

You can also follow Shannon on Twitter: @ShannonJoyRadio

Listen & Subscribe to The CurrencyiTunes | Spotify | Google Podcasts | Stitcher Radio


All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.