017: Cocktails, Family & Branding with Joe Fee

Listen in as I talk with Joe Free. Joe is the co-owner, along with his sister Ellen Fee, of Fee Brothers—purveyors of cocktail mixes, bitters, and cordial syrups. Joe talks about the amazing story behind their family’s business. Founded in 1863, the company has endured fires, prohibition, untimely deaths, and a host of other challenges to become the nation’s leading provider of cocktail ingredients.

Joe shares the company’s colorful history, how it survived prohibition, and the steps he and Ellen had to take to drive their business to become the go-to drink ingredients for bartenders the world over.

Check out The Fee Brothers website to learn more about the company and to get in touch with Joe.

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All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.