018: Craft Beverages & Branding with Glenn Clark

Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded and competitive marketplace.

Glenn and his team produce engaging brand communications tactics (like packaging, labels, logos, video, online communications and more) that help consumers understand what’s special and unique about a beer brand. He’s worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to focus on and serve clients exclusively within the beverage industry.

In this episode, Glenn shares his expertise and insights drawn from his experiences working in the craft beverage industry.

Check out Glenn’s company, Crafting A Brand and make sure to sign up for his excellent newsletters, too.

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All music used in this show was created by the talented Lee Rosevere and are shared under a Creative Commons 4.0 license.